Madame Rubinstein was the first to offer ready-to-wear mascara in a tube applicator. Later she invented the world’s first waterproof formula, unveiling it during the World’s Fair, in a stroke of marketing genius, upon the lashes of the US synchronized swimming team.
The Lash Queen collection conditions as it lengthens, giving majestic volume. Feline Blacks for feline volume and length. Fatal Blacks for captivating volume and eye-opening effect. Sexy Blacks for volume and curves. Mystic Blacks for volume and lash-lining effect. Perfect Blacks for high-precision clean volume.