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Embark on the first immersive experience of augmented youth

Discover the new Powercell
Youth Reinforcing Serum


The 1st serum from Helena Rubinstein to use samphire native cells to regenerate the epidermis, reinforce skin & correct imperfections. Faster, stronger, invincible.

Conquer a new youth
dimension with the
Powercell Game


Conquer a new youth
dimension with the
Powercell Game


Experience and share
the Powercell Augmented
youth face filter


Experience and share
the Powercell Augmented
youth face filter


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