The Power Hub: The First Immersive Experience of Augmented Youth | HR

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Main content

Embark on the first immersive experience of augmented youth

Explore the Power HUB

Discover the new Powercell
Youth Reinforcing Serum

The 1st serum from Helena Rubinstein to use samphire native cells to regenerate the epidermis, reinforce skin & correct imperfections. Faster, stronger, invincible.

Admire our new serum
in augmented reality

Admire our new serum
in augmented reality

Conquer a new youth
dimension with the
Powercell Game

Experience and share
the Powercell Augmented
youth face filter

Experience and share
the Powercell Augmented
youth face filter

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